Khushboo, Author At PW Blogs

What is Digital Platform, Characteristics, Benefits, Examples & Business Impact

Digital Platform: Digital Platform is no longer just a buzzword; it’s the heart of modern business success. Think about how online stores, apps, and social media are changing the way we shop, learn, and connect with others. Businesses today rely on digital platforms to reach customers across the world, sell products instantly, and offer services …

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How to Do Market Research, Types, Benefits and Example

Digital Marketing / By Khushboo

Market Research: Market Research is the process of collecting and analyzing information to understand customers, competitors, and market trends. It plays an important role in helping businesses make smart decisions, avoid risks, and meet customer needs more effectively. For example, a small business once launched a product based on guesses and saw little response. Later, …

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What is Marketing Concept? 5 Main Types, Examples & Importance

Digital Marketing / By Khushboo

Marketing concept is a way of doing business that focuses on figuring out what customers want and giving it to them in order to be successful. Companies used to mostly make things and sell them. But things changed when companies started to understand that customers should be the most important thing in every decision. As …

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