Khushboo, Author At PW Blogs

Product Innovation, Types, Steps to Achieve, Examples, Importance

Product innovation means creating new products or improving existing ones to better meet customer needs or follow new trends and technologies. It helps businesses grow, stay competitive, and provide more value to their users. Companies use product innovation to stand out in the market, whether by launching something completely new or making useful changes to …

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What is Digital Marketing Funnel? Stages, Examples & Importance

Digital Marketing / By Khushboo

Digital Marketing Funnel: Digital Marketing helps businesses reach people online through websites, social media, emails, and ads. But just reaching people is not enough. To turn visitors into customers, brands use a powerful system called the Digital Marketing Funnel. This funnel is a step-by-step process that guides potential customers from the first time they hear …

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Output vs Outcome, Examples, How to Measure Metrics & Importance

Product Management / By Khushboo

Output vs Outcome is an important concept that helps teams and organizations understand the difference between doing work and making an impact. Outputs are the things we create, such as reports, new features or marketing campaigns. They show that work is happening. But outcomes show what changes because of that work. Did more users stay …

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Product Management Salary in India, How to Negotiate PM Salary

Product Management / By Khushboo

Product Management Salary: Product Management is a key role that connects business, technology, and customer needs. Product Managers help create valuable products by leading teams and making important decisions. As the demand for digital products grows, product management salaries have become more competitive. Companies are willing to pay well for skilled professionals who can drive …

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What is the Agile Manifesto? Values, Key Principles, How to Create it

Product Management / By Khushboo

Agile Manifesto is an important guide that changed how teams develop software and solve complex problems. Created in 2001, it introduced a flexible and collaborative approach to work, replacing traditional, rigid methods. Agile focuses on customer needs, team communication, and fast delivery of valuable products. It supports continuous improvement and helps teams quickly adapt to …

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What is Human Centered Design? Phases, Principle, Examples & Why it Matters

Product Management / By Khushboo

Human Centered Design (HCD) is a way of creating products, services, or experiences by deeply understanding the people who will use them. It focuses on solving real problems by learning about users’ needs, emotions, and daily challenges. This design approach is important because it helps create solutions that are useful, easy to use, and truly …

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Jobs-To-Be-Done Framework, Examples, Importance, Pros & Cons

Product Management / By Khushboo

Jobs-To-Be-Done Framework helps us understand why people choose certain products or services, not just because of their features but because of the specific job they need help with. It shows that customers do not just buy products; they use them to solve real problems or reach goals. For example, when someone buys a backpack, the …

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Empathy Map and User Persona, Key Differences, How to Create Map & Benefits

Product Management / By Khushboo

Empathy Map is a simple and powerful tool used in marketing, product design, and user research to understand how a person feels, thinks, and behaves. It focuses on emotions, thoughts, and real-life experiences by exploring what a user sees, hears, says, does, thinks, and feels. This helps teams connect with the human side of their …

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Product Discovery Tool, Types, 10 Trending Tools & Examples

Product Management / By Khushboo

Product Discovery Tool plays a key role in helping product teams understand what users truly need before starting development. In a world where building the wrong feature can waste time and resources, these tools help teams stay focused on solving the right problems. By using techniques like user interviews, surveys, journey mapping, or behavioral data …

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A Day in the Life of a Product Manager, Key Roles & Responsibilities

Product Management / By Khushboo

A Day in the Life of a Product Manager: Product Manager is a key role that connects business goals, technology, and user needs. A Product Manager is responsible for setting the product vision, planning features, and working closely with design, engineering, and marketing teams. They focus on solving real user problems while meeting business objectives. …

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