Khushboo, Author At PW Skills Blog

What is Human Centered Design? Phases, Principle, Examples & Why it Matters

Human Centered Design (HCD) is a way of creating products, services, or experiences by deeply understanding the people who will use them. It focuses on solving real problems by learning about users’ needs, emotions, and daily challenges. This design approach is important because it helps create solutions that are useful, easy to use, and truly …

What is Human Centered Design? Phases, Principle, Examples & Why it Matters Read More »

Jobs-To-Be-Done Framework, Examples, Importance, Pros & Cons

Product Management / By Khushboo

Jobs-To-Be-Done Framework helps us understand why people choose certain products or services, not just because of their features but because of the specific job they need help with. It shows that customers do not just buy products; they use them to solve real problems or reach goals. For example, when someone buys a backpack, the …

Jobs-To-Be-Done Framework, Examples, Importance, Pros & Cons Read More »

Empathy Map and User Persona, Key Differences, How to Create Map & Benefits

Product Management / By Khushboo

Empathy Map is a simple and powerful tool used in marketing, product design, and user research to understand how a person feels, thinks, and behaves. It focuses on emotions, thoughts, and real-life experiences by exploring what a user sees, hears, says, does, thinks, and feels. This helps teams connect with the human side of their …

Empathy Map and User Persona, Key Differences, How to Create Map & Benefits Read More »

Product Discovery Tool, Types, 10 Trending Tools & Examples

Product Management / By Khushboo

Product Discovery Tool plays a key role in helping product teams understand what users truly need before starting development. In a world where building the wrong feature can waste time and resources, these tools help teams stay focused on solving the right problems. By using techniques like user interviews, surveys, journey mapping, or behavioral data …

Product Discovery Tool, Types, 10 Trending Tools & Examples Read More »

A Day in the Life of a Product Manager, Key Roles & Responsibilities

Product Management / By Khushboo

A Day in the Life of a Product Manager: Product Manager is a key role that connects business goals, technology, and user needs. A Product Manager is responsible for setting the product vision, planning features, and working closely with design, engineering, and marketing teams. They focus on solving real user problems while meeting business objectives. …

A Day in the Life of a Product Manager, Key Roles & Responsibilities Read More »

Problem Space vs Solution Space, Key Differences & Examples

Product Management / By Khushboo

Problem Space vs Solution Space is a core concept in product development that helps teams create solutions based on real user needs. In many cases, products fail not because they are poorly designed but because they are solving the wrong problems. For example, a company once launched a feature-packed app that didn’t succeed. The issue …

Problem Space vs Solution Space, Key Differences & Examples Read More »

What is Digital Marketing Funnel? Stages, Examples & Importance

Digital Marketing / By Khushboo

Digital Marketing Funnel: Digital Marketing helps businesses reach people online through websites, social media, emails, and ads. But just reaching people is not enough. To turn visitors into customers, brands use a powerful system called the Digital Marketing Funnel. This funnel is a step-by-step process that guides potential customers from the first time they hear …

What is Digital Marketing Funnel? Stages, Examples & Importance Read More »

Blue Ocean vs Red Ocean Strategy, Key Differences, Examples & Advantages

Product Management / By Khushboo

Blue Ocean vs Red Ocean Strategy shows two different ways businesses compete in the market. Some companies enter crowded markets where many offer similar products and fight over the same customers. This is the Red Ocean. Others look for new ideas, create unique products, and serve needs no one else is meeting. This is the …

Blue Ocean vs Red Ocean Strategy, Key Differences, Examples & Advantages Read More »

Top 20 Customer Pain Points With Examples and Solutions, Types & How to Identify Pain Points

Product Management / By Khushboo

Customer Pain Points are the specific challenges or problems that customers face while interacting with a product, service, or brand. These pain points can happen at any stage such as when discovering a product, making a purchase, using the service, or getting after-sales support. Identifying these issues is important because they directly affect how satisfied …

Top 20 Customer Pain Points With Examples and Solutions, Types & How to Identify Pain Points Read More »

What is a Customer Journey Map? Types, Examples, Benefits & Tips

Product Management / By Khushboo

Customer Journey Map: Customer Journey is the complete path a customer takes from first discovering a product to using it and becoming a loyal user. A Customer Journey Map helps businesses clearly see this entire experience. It is a visual tool that shows each step a customer takes from browsing a website to making a …

What is a Customer Journey Map? Types, Examples, Benefits & Tips Read More »