Chandni Arora, Author At PW Blogs

How Generative AI Can Enhance Cybersecurity (Generative AI in Cybersecurity)

Generative AI in Cybersecurity refers to the use of advanced artificial intelligence models to create new content and predict threats. It uses large language models and machine learning to analyze vast amounts of data, identifying patterns that humans might miss. This technology helps security teams automate responses, detect malware early, and defend against increasingly complex …

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WiFi Hacking: How It Works, and How to Stay Secure

Cybersecurity / By Chandni Arora

Wifi hacking is the unauthorized act of gaining access to a wireless network or the data transmitted across it. Cybercriminals exploit vulnerabilities in security protocols, like WPA2 or WPA3, to intercept private information. Understanding these methods is essential for anyone looking to implement strong WiFi hacking protection and keep their personal digital devices safe from …

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What Is Data Compression? Types of Data Compression

Cybersecurity / By Chandni Arora

Data compression is the process of reducing the size of a data file to save space or speed up transmission. This technique encodes information using fewer bits than the original representation. By shrinking files, you can store more items on your hard drive and send emails or files across the internet much faster. Data Compression …

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What is scroll depth? Meaning & examples

Digital Marketing / By Chandni Arora

Scroll depth measures how far down a webpage your visitors actually travel before leaving. This metric shows whether people read your entire blog post or bounce after the first paragraph. By tracking scroll depth, you can see if your important content and call-to-action buttons sit in spots where users actually spend their time. Scroll Depth …

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What Is Bounce Rate? And How to Reduce It

Digital Marketing / By Chandni Arora

Bounce rate is a digital marketing metric representing the percentage of visitors who leave a website after viewing only one page without taking any action. In Google Analytics 4, it specifically measures unengaged sessions—visits shorter than 10 seconds that don’t trigger conversions or multiple pageviews. It’s a vital part of understanding how users interact with …

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What is a conversion rate (CVR)?

Digital Marketing / By Chandni Arora

Conversion rate represents the percentage of users who complete a specific desired action after interacting with your advertisement or mobile application. By dividing total conversions by the number of visitors, businesses measure how effectively their marketing works. This vital metric helps you understand if your creative assets, user experience, and overall strategy successfully turn casual …

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6 Tips for Making Great Marketing Videos

Digital Marketing / By Chandni Arora

Making marketing videos is a fun way to tell people about a toy, snack or service. Today, everyone loves watching videos on their phones. If you want to help a shop or a company grow, learning how to make good marketing videos for business is a great skill to have. It is like telling a …

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How to Start a Blog

Digital Marketing / By Chandni Arora

How to Start a Blog means making your own space on the internet where you can share stories, ideas, or tips. You pick a topic you love, write about it, and let people from all over the world read your work. Learning How to Start a Blog is a great way to build your own …

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Can You Get a Digital Marketing Job Without Any Experience?

Digital Marketing / By Chandni Arora

A digital marketing job is a role where you help businesses sell things using the internet, social media, and search engines. It involves reaching people through their phones and computers to show them cool products. You can get a digital marketing job even if you have never worked in an office before. In fact, many …

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6 Best Practices to Generate Backlinks to Your Website

Digital Marketing / By Chandni Arora

To generate backlinks means getting other websites to put a link that leads to your own page. Think of it like a “thumbs up” from another site on the internet. When you generate backlinks, search engines like Google think your site is helpful. This helps your site show up first when people search for things …

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