Email marketing remains one of the most effective ways for businesses to engage with their audience, boost sales, and build brand loyalty. In 2025, email marketing jobs continue to be in demand, offering great earning potential for individuals with the right skills. If you are considering a career in email marketing, there are numerous opportunities available that pay $20 or more per hour. Whether you’re a beginner or have some experience, the growing need for skilled professionals makes this a great field to enter.
In this article, we will explore four email marketing jobs that pay $20+ per hour in 2025, covering the skills required, job responsibilities, and how to get started in this lucrative career path.
Email Marketing Jobs That Pay $20+ An Hour In 2025
In 2025, email marketing continues to be a vital tool for businesses looking to engage their audience, increase conversions, and drive revenue. Here are several email marketing jobs that pay $20+ per hour in 2025, providing insights into the skills required, job responsibilities, and how to get started in this rewarding career path.
1. Email Marketing Specialist
Overview: An Email Marketing Specialist is responsible for developing, managing, and executing email campaigns. This role involves designing emails, segmenting email lists, optimizing email performance, and analyzing campaign metrics. The specialist works closely with other marketing teams to ensure that emails align with the company’s overall marketing strategy and business goals.
Skills Required:
- Proficiency in email marketing platforms such as Mailchimp, Constant Contact, or HubSpot
- Knowledge of email design best practices and responsive design
- Strong understanding of segmentation and targeting
- Analytical skills to track campaign performance and optimize future emails
- Familiarity with A/B testing and email automation
Why It Pays Well: Email Marketing Specialists are key to executing effective email campaigns that can drive sales and engagement. Due to the skill set required, these professionals can earn between $20 and $40 per hour, depending on their level of experience and the complexity of the tasks.
How to Get Started:
- Gain experience by managing email campaigns for a small business or through internships
- Learn how to use popular email marketing tools
- Focus on building a portfolio showcasing successful campaigns
- Stay updated with email marketing trends and best practices
2. Email Copywriter
Email copywriters focus on writing compelling and persuasive email copy that encourages recipients to take action. They craft subject lines, body copy, calls to action (CTAs), and other elements that increase open rates and conversions. An email copywriter’s goal is to create content that resonates with the audience and drives measurable results.
Skills Required:
- Strong writing and editing skills
- Understanding of psychology and persuasive writing techniques
- Familiarity with email marketing and its specific nuances
- Ability to write clear, concise, and engaging content
- Experience with A/B testing and email subject line optimization
Why It Pays Well: Email copywriters are essential to the success of email marketing campaigns. Their ability to create high-converting email copy directly impacts the effectiveness of campaigns. On average, email copywriters can earn $20 to $50 per hour depending on their experience and the complexity of the campaigns they manage.
How to Get Started:
- Start by writing email content for your blog or website
- Build a portfolio by offering freelance copywriting services to businesses
- Learn the fundamentals of email marketing and how it relates to copywriting
- Use A/B testing to optimize your email copy and improve conversion rates
3. Email Marketing Manager
An Email Marketing Manager is responsible for overseeing the strategy and execution of email marketing campaigns. They work with teams to develop email content calendars, manage list growth, segment audiences, and analyze campaign performance. Managers are also in charge of reporting on key metrics, such as open rates, click-through rates, and conversion rates.
Skills Required:
- Strong leadership and team management skills
- Experience with email marketing tools and platforms
- Analytical abilities to interpret campaign results and make data-driven decisions
- Understanding of customer segmentation and personalization techniques
- Knowledge of email marketing regulations (e.g., CAN-SPAM Act, GDPR)
Why It Pays Well: Email Marketing Managers are integral to the success of a company’s email marketing efforts. They play a strategic role in optimizing email campaigns for maximum ROI. This position generally pays between $20 and $50 per hour, depending on experience and company size.
How to Get Started:
- Build a strong foundation in email marketing by working as a specialist or assistant
- Gain leadership experience by taking on more responsibility within a marketing team
- Learn to analyze data and leverage insights for campaign optimization
- Stay current on industry regulations and best practices
4. Email Marketing Consultant
An Email Marketing Consultant provides strategic advice and recommendations to businesses looking to improve their email marketing campaigns. Consultants assess current email marketing efforts, identify areas for improvement, and suggest solutions to boost performance. They may also help with implementing email marketing strategies and training in-house teams.
Skills Required:
- Expertise in email marketing strategies, platforms, and automation tools
- Strong analytical skills to assess current campaigns and suggest improvements
- Ability to train and guide teams on email marketing best practices
- Good communication and presentation skills
- Knowledge of lead generation, conversion optimization, and segmentation strategies
Why It Pays Well: Email Marketing Consultants bring a high level of expertise, providing businesses with strategies that can significantly boost campaign effectiveness. As a result, this role can earn anywhere from $30 to $60 per hour, depending on the depth of expertise and the scope of the consulting services provided.
How to Get Started:
- Gain in-depth experience in email marketing by managing campaigns or working in a related role
- Build a reputation by helping businesses improve their email marketing performance
- Offer your consulting services on freelance platforms or directly to businesses in need of strategic advice
- Keep up with industry trends and emerging email marketing tools.
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4 Email Marketing Jobs That Pay $20+ An Hour In 2025 FAQs
Do I need experience to apply for email marketing jobs that pay $20+ per hour?
While some email marketing jobs may require experience, some entry-level roles and internships allow you to build your skills.
What skills do I need to succeed in email marketing jobs?
To succeed in email marketing, you'll need a solid understanding of email marketing platforms (like Mailchimp, Constant Contact, or HubSpot), design principles, and copywriting. You should also be comfortable with analyzing data and using metrics to optimize campaigns.
Can I work remotely in email marketing jobs?
Yes, many email marketing jobs offer remote work options. Since email marketing is primarily a digital task, many businesses offer flexibility in terms of location. Remote work is especially common in freelance roles, making it easier to work from anywhere while still earning competitive pay.
