Do you know there are many types of social media content and channels available for you to get famous and earn more! Nowadays, people spend most of their time on social media. As a brand or a business, you have to understand that it is not just about posting beautiful pictures but about posting the right content which attracts the audience, makes them watch, like and come back for more.Â
Social media content can be in different forms like short-form videos, long-form videos, attractive infographics, live streams, etc. Every content has a different way to connect with the audience, it depends on your brand and the type of audience you are targeting. Read along to find out the 12 different types of social media content that you can use to make the right use of social media, promote your brand, attract the audience and boost your engagement.
What Types Of Social Media Content To Post On Social Media?
As the brands and businesses are shifting towards digital marketing, social media is no longer just about posting pictures, sharing thoughts or opinions. It has become a way of promoting businesses and attracting customers. You can use these platforms to post various types of social media content like long-form or short-form videos, infographics, webinars, testimonials, eBooks, etc.Â
It depends on the type of brand or business you have, which type of social media content will suit your brand the most. This blog will help you understand 12 different types of social media content. Continue reading to understand the best type of social media content according to your brand and goal.
12 Types of Social Media Content: For Creators
Some of the major types of social media content are given below.
1. User-Generated ContentÂ
User-generated content can be anything like an image, video or text-based content. It is a type of social media content that is not directly created by the brand or the business, users or followers create the content and the brand just reposts it on its social media account, while crediting the original creator. This builds credibility and the original creator of content also feels acknowledged.
User-generated content acts as proof that people are genuinely using your products or services and liking them. It also saves time of the brand as with UGC, they do not need to create their own content, it can be directly reposted.Â
Best platforms
2. Videos- Short and Long
Videos, short or long, is one of the most popular types of social media content and are one of the most engaging formats of content creation. Since the attention span of people is reducing day by day, short videos are becoming more popular as they are a great way for quick tips and entertainment, while at the same time being time-efficient.Â
But many people also prefer longer, in-depth videos, which help them gain knowledge and understanding. It can be a product demo video, storytelling video, discussion video, etc.Â
Best platforms
- YouTube
3. Livestreams
Livestreams not only help you interact with your audience in real-time but also help in building trust and proving the authenticity of your brand.Â
You can launch new products and host behind-the-scenes sessions. It makes people believe that you run a genuine business, it also gives them a chance to ask you questions which you can answer during the livestream itself.Â
Best platforms
- YouTube Live
- Instagram Live
- Facebook Live
4. Infographics
Infographics are a great way to attract the audience by visually appealing content. Infographics turn complex data or ideas into fun and attractive visuals which are easy to understand.Â
These can be easily saved and shared across different platforms. It is one of the forms of social media content which is gaining popularity because of the ease it provides to the audience, saves their time and educates them quickly.Â
Best platforms
- X (formerly Twitter)
5. Webinar
Webinars are online learning sessions, organised with a purpose of providing training, knowledge or creating awareness among the people. Webinars are a great type of social media content, especially if we talk about businesses. They work well for B2B marketing and help in lead generation.Â
Best platforms
- Zoom (for hosting webinars)
- YouTube
6. Client TestimonialsÂ
Client testimonials refer to the reviews or feedback from your customers. If you add customer reviews or case studies to your account, it improves credibility, builds trust and helps people believe you as an authentic brand providing genuine goods or services. To leave a strong and positive impact on the audience, you can also add images or real video clips along with the text.Â
Best platforms
- Your official website (E.g. PW Skills)
7. eBooks
eBooks are one of the most simple types of social media content capable of sharing valuable and informative content while collecting leads. You can promote your eBooks through snippets or visuals to attract people and make them sign up to download it.Â
Best platforms
- Email Marketing
- Your official website (E.g. PW Skills)
8. Polls and SurveysÂ
If you want to grow as a brand, then it is important that you make your audience feel inclusive, take their feedback, ask them about their opinions and make them believe that it their brand. You can post polls on Instagram stories and let people answer, you can also conduct online through multiple platforms like LinkedIn, Instagram, etc.
Best platforms
- Instagram Stories
- X (formerly Twitter)
9. Q/A sessions
Just how taking feedback and asking questions is important to help understand your audience, it is also important to let your audience ask you questions to create a channel of communication.Â
You can create Q&A videos which can be either live or pre-recorded. This will help your audience to get answers to the questions they need. You can start an AMA (Ask me anything) series on your Instagram stories to let people ask anything they want and then answer them in one video or through a live session.Â
Best platforms
- Instagram Live
- YouTube Live
- Reddit (AMA)
10. Tutorial and How-to videos
Tutorials and how-to videos are video-based content. It can be in the form of short as well as long videos. Many people create a 30-second or a 60-second video explaining the concepts, which helps to attract an audience as it saves time and explains things well. For in-depth and detailed videos, you can opt for longer videos which can be uploaded on platforms like YouTube.
Best platforms
- YouTube (long and short-form video)
- Instagram Reels
11. Press features or mentions
When you re-share content that mentions your brand, especially a press feature or a news release, it builds trust and improves your brand image and goodwill. You can share screenshots, links, images, video clips, etc, of the press featuring or mentioning that you’ve got and boost your credibility and authority.Â
Best platforms
- X (formerly Twitter)
- Your official website (E.g. PW Skills)
Read More:Â Social Media Manager: How to Become a Social Media Manager 2025 Guide
12. Memes and GIFsÂ
Posting informational and educational content is one part of social media but if you want to engage and hook your audience, it is important that you provide a source of entertainment for them.Â
You can upload memes and GIFs (if relevant) on your social media platforms as it helps to interact with the audience and build a brand voice. You can make the right use of ongoing trends, join the trend, create a post that matches your brand and grab the user’s attention.Â
Best platforms
- X (formerly Twitter)
What Type of Content Is Best?
No one can decide the best type of social media content. It depends on your aim that what do you expect from your social media accounts, whether it is lead generation, building trust or boosting engagement. For each case, the best type of social content differs. Let’s have a look at the different types of social media content for different goals. If you want:
- High engagement, then short-form videos like reels, YouTube shorts are a good pick because they instantly grab the user’s attention and boost engagement by getting likes, comments and shares. You can also upload memes and GIFs for enhanced engagement.Â
- To build trust, you must focus on adding client testimonials, case studies, real-life experiences of clients using your products or services. Tutorial videos, how-to videos and webinars show expertise and hence help in building trust.Â
- To generate leads, you can go with eBooks, infographics or webinars because you can gatekeep them behind sign-ups and collect the email ID of the user.Â
The best content can be different for every company, business, brand and organization. The best type of social media content is the one that gives you consistent results.
Start Your Content Creation Journey With PW Skills
Build your own online presence on social media with the PW Skills Content Wallah Course. You will be learning from popular creators on social media like Tech Burner and their team, having 27M+ Followers on social channels. This 10-week course contains everything you need to start your journey of becoming a creator.Â
What More Does this Course Offer?
- You will get professional-led sessions from people who have experience working in this field.
- Recognise your unique style and develop it along the way.
- You will learn the fundamentals of content creation, from scripting to editing for different platforms like YouTube, Instagram, and more.
- Take part in a 7-day challenge where you will be creating, editing, and publishing content every day.
- You will earn a certification from PW Skills, and you will be loaded with the knowledge of how to pitch different brands for partnership and learn how to monetise your content on different channels.
Types of Social Media Content FAQs
Q1. Is it necessary to use all types of social media content?
Ans: No. You can just start by posting 2 to 3 types of social media content and check if they give you results. There is no need to go for all types of content, understand your goal and choose the right type of content.
Q2. How to know which content is best for my brand?
Ans: To know the best type of social media content, you will first have to understand your goal.
If your goal is to get high engagement, then short-form videos and memes would be a good pick. If your goal is lead generation, then you must focus on eBooks, webinars, etc.
Q3. Can I post/repost the same content across different platforms?
Ans: You can post the same content over your different social media handles but make sure to change and adjust the dimensions and size of images and videos according to the platform's requirements.
Q4. How to encourage User Generated Content?
Ans: If you want your followers to create content for you, then you need to motivate them. Organize online competitions, quizzes and share other people's posts on your account to encourage users to mention you in their content.
